Role of Big Data and the Cloud in the Gaming Industry
Greater engagement of players is the key to increasing revenue and staying ahead of the competitors for every gaming company. Every click and player interaction with the game creates valuable data which is thoroughly analyzed by the gaming companies to ensure that players are continuously engaged and keep coming back for more. As the gaming industry continues to grow and expand, the role of big data becomes more critical due to the accumulation of a large volume of data. Big Data takes into account every single interaction made by players with the game, storing a large volume of pure data ready to be analyzed. But the real challenge lies in making the best use of the collected data. The global gaming industry is growing at a rapid pace each year and generating massive revenue. For this reason, the top gaming companies keep searching for new and unique ways of harnessing the best-in-class technologies to capture large portions of the market. Around 50 Tb of data per day is generate